Senior Backend Developer, Behavioural Team
- Salary
- $140,000 - $180,000 /year
- Level
- Senior
- Work type
- Remote
Not stated in the posting: visa.
Open. First seen 22 October 2026.
About the role
Movable Ink's standard text
Movable Ink scales content personalization for marketers through data-activated content generation and AI decisioning. The world’s most innovative brands rely on Movable Ink to maximize revenue, simplify workflow and boost marketing agility. Headquartered in New York City with close to 600 employees, Movable Ink serves its global client base with operations throughout North America, Central America, Europe, Australia, and Japan.
We’re looking for a Senior Software Engineer to join the Behavioural team, responsible for turning raw customer signals into meaningful marketing triggers. This team builds the behavioural intelligence layer of our platform—systems that detect patterns in customer activity and inactivity (such as cart abandonment, price drops, or loyalty milestones) and translate them into automated messaging opportunities.
This is a hands-on role where you will contribute to the architecture and implementation of critical platform capabilities. You’ll design robust systems, write high-quality code, and ensure our services are scalable, reliable, and maintainable.
You’ll work on challenging distributed systems problems involving high-volume event data, event correlation, temporal windows, stateful evaluation, trigger eligibility, account-specific readiness, idempotency, reliability, observability, and downstream activation. The systems you help build will power use cases like cart abandonment, browser abandonment, checkout abandonment, price drops, back-in-stock alerts, loyalty milestones, replenishment reminders, and audience membership changes.
You will report to the Behavioural Team Engineering Manager in this role.
What You’ll Do
- Contribute to Behavioural Platform Design and Implementation: Design and implement services that detect behavioral patterns across events, correlate signals across time windows, and determine trigger eligibility.
- Build Systems with Stateful Context: Build systems that maintain the behavioral state and lookback windows needed to evaluate patterns such as “action without completion”, multi-event intent signals and state-change-driven triggers.
- Own Feature Delivery: Act as a responsible hands-on contributor who delivers complex backend features from technical design through implementation, testing, deployment, and production support.
- Establish a Reusable Pattern Framework: Develop declarative or rule-based capabilities that allow new behavioral triggers to be defined, configured, evaluated, and extended efficiently.
- Partner Across the Platform: Collaborate with Product and engineering teams to ensure behavioral signals integrate cleanly into campaign orchestration and message delivery systems.
- Drive Operational Excellence: Ensure Behavioural services operate reliably at scale. Use observability, metrics, traces, logs, and alerts to maintain system quality and shared on-call responsibilities.
What You Bring
- 5+ years of professional software engineering experience, with a strong track record of building and operating backend or platform systems in production.
- Solid experience designing and operating distributed, event-driven, or high-scale backend systems.
- Hands-on experience building stateful services, real-time decisioning, asynchronous processing, system reliability, and production operations.
- Proficiency with Kafka and gRPC for event streaming and microservices communication.
- Experience with high-performance analytics databases like ClickHouse.
- Understanding of distributed systems concerns such as partitioning, retries, duplicate events, ordering, idempotency, backfills, and data consistency tradeoffs.
- Hands-on experience building scalable backend services in cloud environments like GCP and AWS.
- A strong focus on operational excellence—building reliable systems with monitoring, alerting, logging, and incident response.
- Collaborative, product-minded approach: balancing technical quality with customer value.
Nice to have:
- Experience with Rust or Elixir.
- Experience with Customer Behavioural Tracking SDK.
The base pay range for this position is $140,000-$180,000/year CAD, which can include additional bonus depending on the position ultimately offered, in addition to a full range of medical, financial, and/or other benefits. The base pay offered may vary depending on job-related knowledge, skills, and experience.
Movable Ink's standard text
Studies have shown that women, communities of color, and historically underrepresented people are less likely to apply to jobs unless they meet every single qualification. We are committed to building a diverse and inclusive culture where all Inkers can thrive. If you’re excited about the role but don’t meet all of the abovementioned qualifications, we encourage you to apply. Our differences bring a breadth of knowledge and perspectives that makes us collectively stronger.
We welcome and employ people regardless of race, color, gender identity or expression, religion, genetic information, parental or pregnancy status, national origin, sexual orientation, age, citizenship, marital status, ethnicity, family or marital status, physical and mental ability, political affiliation, disability, Veteran status, or other protected characteristics. We are proud to be an equal opportunity employer.
What this role asks for
Particular to this role
Microservices · Rust · gRPC
Rare in Movable Ink's other 14 open postings.
Standard for backend roles
AWS
Common in backend postings at any company.
In most of Movable Ink's ads
GCP
Named in most of its open postings, whatever the role.
80% of this description is written for the role. The rest is Movable Ink's standard text, folded away below.
Compared with Movable Ink's other open jobs.
The team: Engineering HIRES STEADILY
This role is one of 12 open in Engineering. 1 was posted in the last 30 days and the oldest in April: a team that hires all year rather than one being built.
WHAT THE TEAM WORKS WITH, ACROSS ITS POSTINGS
GCP (10 of 12), Kafka (8 of 12), Python (8 of 12), AWS (7 of 12), Elixir (6 of 12), CloudFormation (5 of 12), Flink (5 of 12)
OTHER ROLES ON THIS TEAM
- Backend Engineer posted Sep 30
- Data Engineer posted Sep 14
- Software Engineer, Data Platform posted Aug 13
- Data Engineer, Event Data posted Aug 13
- Senior Full Stack Engineer, Designer Team posted Aug 8
- Senior Machine Learning Engineer posted Aug 6
- Senior Data Engineer, AI Systems posted Aug 4
- Lead Backend Developer (Remote) posted Jul 22
- Senior Data Engineer, AI Systems posted Jun 5
- Senior Data Engineer, Event Data posted Apr 15
- Senior Engineer, Data Platform posted Apr 8
From the team and dates on Movable Ink's own job board.
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