Staff, Data Analyst(Analytics Team) - Coupang Play

About Coupang Play

Coupang Play is an OTT video streaming service. We offer a wide range of content, including Original Series, TV Shows, Movies, and Sports.

We are in the business of delivering exceptional storytelling. We produce award-winning scripted and unscripted Original Series, such as “Boyhood”, “Anna”, and “SNL Korea”. We believe Sports can also be elevated by creative storytelling. Play is now an authoritative destination for Sports, broadcasting K-League, La Liga, Bundesliga, F1, NFL, and other leading leagues and tournaments. We also offer some of the latest movies that were just released in local theaters, bringing more exceptional storytelling to our customers.

To ensure that we deliver all content seamlessly, we invest in Engineering, Product, and Design. Coupang Play is available on all mobile devices, tablets, PC, Smart TV, Apple TV, and Android TV. Our teams keep optimizing how customers discover and stream both VOD and Live content. That includes investments in frontend, backend, and infrastructural developments. We also embrace Machine Learning to refine our CX.

We are still very early in our growth stage. If you enjoy solving complex problems using industry-leading technology or unconventional business approaches, please join us. We are building a world-class team of problem-solvers, all dedicated to delivering exceptional storytelling to our customers.

Role Overview

The Analytics team at Coupang Play operates at the intersection of Business, Product, Content, Marketing, and Technology to drive user engagement and monetization. As a Staff Data Analyst, you will serve as a strategic analytics leader, partnering closely with senior executives and cross-functional teams to tackle complex business challenges. You will architect enterprise-level self-serve data solutions, establish unified metric definitions, and transform raw data into compelling strategic narratives.

In this high-impact role, you will also elevate organizational analytics capabilities and drive long-term business growth in a fast-paced environment.

What You Will Do

Lead end-to-end data solutions by resolving ambiguous business problems, diagnosing root causes of metric drift, and establishing enterprise-grade analytics requirements.

Architect robust data models, metric definitions, and executive dashboards to measure and accelerate key business metrics across cross-functional teams.

Standardize business and product metric definitions across Product, Finance, and Marketing to align executive decision-making.

Investigate system failure modes, sub-optimal data logging, and outdated data models to drive long-term structural fixes across technical systems.

Deliver strategic data narratives and top-line recommendations to senior executives while providing technical deep dives for product and engineering teams.

Champion modern AI tooling and advanced analytical techniques to scale capabilities, optimize workflows, and drive innovation across the analytics organization.

Mentor senior analysts, establish data analytics best practices, and set high engineering and analytical standards for the broader team.

Basic Qualifications

Bachelor’s or Master’s degree in Computer Science, Information Systems, Data Science, or a related field, or equivalent practical experience

7+ years of experience working with complex and unstructured datasets using SQL.

• 7+ years of experience building and maintaining data marts and data pipelines.

7+ years of experience developing dashboards and data visualizations for both executives and operational teams.

5+ years of experience with experimentation and measurement, including setting up A/B tests, hypothesis testing, experiment design and statistical analyses.

Track record of presenting robust analyses to executives that influenced decisions.

Demonstrated ability to mentor and elevate other analysts, establish Analytics best practices and improve ways of working.

Demonstrated ability to manage multiple technical projects simultaneously in a fast-paced, rapidly evolving environment and prioritize across competing analytics workstreams.

Preferred Qualifications

Deep industry expertise or strong passion for global video streaming services and the OTT/entertainment ecosystem

Advanced proficiency with analytical programming languages such as Python, R, SAS, MATLAB

Proven expertise in enterprise data modeling, schema design, and data warehouse architecture

Outstanding leadership, executive stakeholder management, and technical documentation skills

Professional fluency in both English and Korean for effective cross-border communication

Recruitment Process and Others

Recruitment Process

• Application Review - 1st Job Fit Interview - 2nd Tech Focus Interview - Leadership interview – Offer
• The exact nature of the recruitment process may vary according to the specific job and may be changed due to scheduling or other circumstances.
• Interview schedules and the results will be informed to the applicant via the e-mail address submitted at the application stage.

Details to Consider

• This job posting may be closed prior to the stated end date for application if all openings are filled.
• Coupang will be prioritizing applicants who have a current right to work in Singapore and do not require company sponsorship for an employment visa.
• Coupang has the right to rescind an offer of employment if a candidate is found to have submitted false information as part of the application process.
• Those eligible for employment protection (recipients of veteran’s benefits, the disabled, etc.) may receive preferential treatment for employment in accordance with applicable laws.
• Job titles and responsibilities may be subject to change depending on the candidate’s overall experience, etc. This will be communicated to the candidate at the appropriate time before the offer.
• Hiring may be restricted in case the legal qualifications required for hiring and work performance is not met.
• This is a full-time regular position and includes 12 weeks of probation period; provided, however, the probationary period may be either skipped, shortened or extended if necessary for business purposes.

Privacy Notice

• Your personal information will be collected and managed by Coupang as stated in the Application Privacy Notice located below.

https://privacy.coupang.com/en/land/jobs/