Technical SEO Specialist

Laundryheap is an award-winning, industry-leading startup transforming the laundry and dry cleaning industry. With services across 14 global markets and expanding rapidly across Europe, Asia, and North America, we pride ourselves on delivering clean clothes within 24 hours, making us one of the fastest services in the business.

We are looking for a Technical SEO Specialist to own the health, crawlability and performance of Laundryheap's website across 17 countries. This role makes sure search engines and AI answer engines can find, understand and correctly serve our pages in every market. This is a hands-on role working closely with Product and Engineering to build SEO best practices into new features, fix issues that limit visibility, and scale our site architecture as we expand into new markets.

Key Responsibilities:

Key Responsibilities

1. Site Health, Crawlability & Indexation

• Monitor and improve site health, crawlability and indexation across all markets
• Run regular technical audits and prioritise fixes by impact
• Manage XML sitemaps, robots.txt, canonicals and redirects
• Diagnose and resolve crawl errors, indexation drops and coverage issues in Google Search Console
• Analyse server logs to understand how Googlebot and AI crawlers access the site

2. International & Multi-Market SEO

• Own hreflang, country/language targeting and international URL structure
• Make sure users and search engines land on the correct country pages
• Support technical setup for new market and city launches

3. Site Architecture & Programmatic Pages

• Own site architecture, internal linking and URL structure
• Support the build and quality of programmatic city, area and service pages at scale
• Prevent duplicate, thin or cannibalising pages across markets

4. Performance & Structured Data

• Monitor and improve Core Web Vitals and page speed
• Implement and maintain structured data and schema (LocalBusiness, Service, FAQ, Review, Organization)
• Make content machine-readable for AI search, AI Overviews and LLM discoverability

5. Product & Engineering Partnership

• Write clear SEO requirements and tickets for Product and Engineering
• Review new features, templates and releases for SEO impact before launch
• QA releases and migrations, and monitor for regressions afterwards

6. Tracking & Measurement

• Can track performance, report, and recommend improvements

KPIs / Success Metrics

Performance will be measured based on:

• Indexation rate of priority pages
• Reduction in crawl errors and technical issues
• Core Web Vitals pass rate across key templates
• Structured data coverage and validity
• Correct country/language page serving
• Technical fixes shipped and their impact on visibility
• Zero SEO regressions from releases and migrations

Experience & Requirements

• 5–7 years of hands-on technical SEO experience
• Experience managing large, multi-market or programmatic websites
• Strong knowledge of crawling, indexation, rendering and site architecture
• Hands-on experience with hreflang and international SEO
• Experience with structured data and schema implementation
• Working knowledge of HTML, CSS and JavaScript for SEO troubleshooting
• Experience writing technical requirements and working with engineering teams
• Understanding of how AI search and LLM crawlers access and use content

Tools / Skills (Preferred)

• Google Search Console
• Screaming Frog, Sitebulb or similar crawlers
• Ahrefs / SEMrush
• PageSpeed Insights, Lighthouse, CrUX
• Schema validators and Rich Results Test
• Log file analysis tools
• Jira or similar ticketing tools
• Basic SQL / BigQuery (a plus)

Work Schedule

• UK Shift: 9-hour shift (8 working hours)
• 5 days a week (Mon-Fri)