Sr. Product Manager - Reputation Management

ABOUT US

To date, businesses operating on HighLevel have generated over $7 billion in ecosystem value. By centralizing conversations, automation and intelligence into one system, we help businesses move faster, reduce complexity and execute efficiently.

OUR PEOPLE

With over 2,000 team members across 10+ countries, HighLevel operates as a global, remote-first organization built for speed and ownership. We value initiative, clarity and execution, creating space for ambitious people to build systems that support millions of businesses worldwide. Here, innovation thrives, ideas are celebrated and people come first, no matter where they call home.

ABOUT THE TEAM

The Marketing Products OS team builds products that help businesses attract customers, increase engagement, and drive measurable business outcomes. The team owns a diverse portfolio including Reputation Management, Dashboard & Reporting, Blogging, Social Planner, Email Marketing, Chat Widget, Affiliate Manager, Template Library, Brand Boards, and other growth-focused products.

Reputation Management is a strategic investment area for HighLevel, focused on helping businesses build trust, improve local visibility, and accelerate growth through customer reviews. Our vision is to evolve the product from a review management solution into an AI-powered reputation growth platform that enables businesses to generate more reviews, automate engagement, respond intelligently to customer feedback, and gain actionable insights that strengthen their online presence at scale.

CORE AREAS OF OWNERSHIP

Product Strategy & Roadmap : Define the vision, strategy, north-star metrics, and 12–18 month roadmap for Reputation Management. Drive prioritization, investment decisions, and business outcomes.

Review Growth : Drive review acquisition through automated campaigns, multi-channel requests, personalization, experimentation, and conversion optimization.

AI-Powered Engagement : Build AI-driven review reply experiences, including personalized responses, brand voice customization, sentiment awareness, and bulk actions.

Reputation Automation : Create automation-first workflows for review requests, sentiment-based routing, escalations, notifications, and proactive engagement.

Review Management : Improve review monitoring, aggregation, moderation, collaboration, and multi-location management for agencies and businesses at scale.

Analytics & Insights : Deliver reputation reporting, sentiment analysis, AI-generated insights, benchmarking, and recommendations that help customers take action.

Product Discovery & Customer Research : Lead customer interviews, workflow audits, usability testing, competitive analysis, and market research to identify opportunities and validate solutions.

Product Execution : Own PRDs, requirements, prioritization, release planning, stakeholder alignment, success metrics, and post-launch measurement to ensure outcomes are achieved.

WHAT YOU WILL BRING

7+ years in product management, scaling 0-1 products, B2B SaaS experience or building any AI agentic products.

Strong analytical and technical fluency:

Comfortable partnering with Engineering/Data on data flows, instrumentation, system design, and reliability

Can define robust metrics and measurement plans

Can reason about APIs, permissions, and scalable configuration frameworks

Proven track record of moving business metrics (retention, expansion, adoption, support deflection, engagement)

Demonstrated ability to lead without authority, influence cross-functional partners, and drive alignment across Product, Engineering, Data, and GTM

Excellent written and verbal communication; can create crisp narratives for executives and individual contributors

FIRST 12 MONTHS: HOW SUCCESS WILL BE MEASURED

0–3 months: Foundation. Validate customer problems, set baseline metrics, and get a prioritized 12–18 month roadmap approved.

3–6 months: Growth & AI adoption. Launch AI review replies and expand automation, increasing review volume, response rates, and engagement.

6–12 months: Intelligent reputation platform. Ship advanced automations, AI insights, enterprise multi-location support, and analytics, making Reputation Management a key driver of growth and retention.

HighLevel is an exciting place to work as it gives adrenaline to build and help our user base.

We take care of our team so our team can take care of our users

It’s never somebody else’s job - Take ownership as a company owner

We are passionately focussed on adding value for our users

We deliver fast using lean principles (Agile framework). We go to market in weeks instead of quarters

A good innovative idea always gets tested and we deliver based on feedbacks

We embrace that improvement is constant and iterative.

Constant Learning Growth graph - You will learn how to scale B2B SaaS Startup and build relevant, impactful products for customers

We are do-ers and go-getters to achieve team adoptions