Creative Strategist (CM - AI first)

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We are looking for a Creative Strategist with 100% social-native DNA. This role is designed for a Community Manager or Social Content Creator with prior experience who is ready to take the next step in their career.

What You Will Do (Key Responsibilities)

Social Strategy: Work on multi-platform social content strategies aligned with brand goals, answering to channel roadmaps and test-and-optimize methodologies.

Creative Vision & Trends: Provide creative input and judgment by identifying real-time opportunities across LATAM culture, entertainment, series, movies, and viral conversations.

Audience Intelligence & Social Listening: Operate social listening tools to analyze sentiment, detect emerging trends, and translate daily community conversations into actionable strategic insights.

AI-First Ecosystem: Integrate generative AI tools (copilots, prompting, automations) to accelerate brief ideation, optimize copy/format creation, and measure content performance.

Production Oversight & Roll-out: Work closely with creative leaders, editors, and data managers to ensure the strategic vision is executed with the right tone of voice and at key publishing moments.

Measurement & Impact: Define and monitor KPIs for community health, A/B testing, and social-first campaign effectiveness, presenting periodic reports and optimization recommendations.

What We Are Looking For (Experience & Skills)

Background: 2–4 years of experience in Community Management, Social Media, or Content Creation, with a proven portfolio showing brand growth in LATAM.

Social Native DNA: Organic and paid mastery of audience behavior on TikTok, Instagram, X, and YouTube.

Strategic Mindset + Creative Judgment: Ability to structure creative briefs, conceptualize narrative angles, and defend strategic proposals before clients and creative leaders (ECDs / HoCs / Planners).

Tech & AI Fluency: Familiarity with prompt engineering (OpenAI, Anthropic, Gemini, Midjourney) and social management/listening suites (Sprinklr, Brandwatch, Sprout Social).

Proactive & Flexible Mindset: A problem-solving and communicative attitude with the drive to ask questions and propose solutions. Innovative, curious mind with a high degree of adaptability in fast-evolving, test-and-learn environments.

Communication Skills: Excellent writing skills in Spanish, meticulous attention to detail, and an advanced level of English (both written and spoken).

Culture & Inclusion: Aesthetic sensitivity, understanding of social media accessibility, and commitment to diverse and inclusive environments.

Success Metrics (KPIs)

Relevance and organic community growth.

Conversion of social listening insights into executed campaigns/content.

Quality and effectiveness of strategic proposals and creative briefs.

Workflow efficiency (time-to-market) through AI integration.